<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>The Erika Marketing Insights</title><description>Practical advice on operations, money, clients, tools and growth for independent marketing and creative agencies.</description><link>https://erikamarketing.com/</link><item><title>Agency Client Concentration Risk</title><link>https://erikamarketing.com/insights/agency-client-concentration-risk/</link><guid isPermaLink="true">https://erikamarketing.com/insights/agency-client-concentration-risk/</guid><description>How independent agencies measure client concentration, set safe revenue thresholds, and reduce fragility without panicking healthy accounts.</description><pubDate>Tue, 10 Nov 2026 00:00:00 GMT</pubDate></item><item><title>When to Resign an Agency Client</title><link>https://erikamarketing.com/insights/when-to-resign-an-agency-client/</link><guid isPermaLink="true">https://erikamarketing.com/insights/when-to-resign-an-agency-client/</guid><description>When to resign an agency client: decision criteria, two correction attempts, a clean exit sequence, and how to protect reputation - not a vent piece.</description><pubDate>Tue, 10 Nov 2026 00:00:00 GMT</pubDate></item><item><title>Agency Client Acquisition Economics</title><link>https://erikamarketing.com/insights/agency-client-acquisition-economics/</link><guid isPermaLink="true">https://erikamarketing.com/insights/agency-client-acquisition-economics/</guid><description>Agency client acquisition economics: calculate CAC, connect it to lifetime value and win rate, and build a healthier growth system.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Hidden Cost of Bad Agency Operations</title><link>https://erikamarketing.com/insights/agency-operations-hidden-costs/</link><guid isPermaLink="true">https://erikamarketing.com/insights/agency-operations-hidden-costs/</guid><description>Bad agency operations quietly destroy margin. Spot leaks in scope, capacity, handoffs, reporting, tools and billing, and how to fix them.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Agency Profit Margin Benchmarks</title><link>https://erikamarketing.com/insights/agency-profit-margin-benchmarks/</link><guid isPermaLink="true">https://erikamarketing.com/insights/agency-profit-margin-benchmarks/</guid><description>Agency profit margin benchmarks for 2026: project vs net margin, what 20%, 30% and 40% mean, and a diagnostic operating-margin range for independent agencies.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate></item><item><title>AI SEO Tools for Marketing Agencies</title><link>https://erikamarketing.com/insights/ai-seo-tools-marketing-agencies/</link><guid isPermaLink="true">https://erikamarketing.com/insights/ai-seo-tools-marketing-agencies/</guid><description>AI SEO tools for marketing agencies: what to automate in keyword research, content, technical SEO, reporting and GEO and where human review still matters.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Best AI Tools for Agencies in 2026</title><link>https://erikamarketing.com/insights/best-ai-tools-marketing-agencies-2026/</link><guid isPermaLink="true">https://erikamarketing.com/insights/best-ai-tools-marketing-agencies-2026/</guid><description>The best AI tools for marketing agencies in 2026, organized by job: research, strategy, writing, creative, automation, reporting and AI-search visibility.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Digital Agency Pricing in 2026</title><link>https://erikamarketing.com/insights/digital-marketing-agency-pricing-2026/</link><guid isPermaLink="true">https://erikamarketing.com/insights/digital-marketing-agency-pricing-2026/</guid><description>Digital marketing agency pricing in 2026: hourly benchmarks, retainers, projects, channel notes, and a framework for protecting margins.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate></item><item><title>When Agencies Need Ops Managers</title><link>https://erikamarketing.com/insights/when-agency-needs-operations-manager/</link><guid isPermaLink="true">https://erikamarketing.com/insights/when-agency-needs-operations-manager/</guid><description>When should an agency hire an operations manager? Use these triggers, responsibilities, KPIs and role-design principles before adding management overhead.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate></item><item><title>White-Label Agency Pricing Profit</title><link>https://erikamarketing.com/insights/white-label-agency-pricing-profitability/</link><guid isPermaLink="true">https://erikamarketing.com/insights/white-label-agency-pricing-profitability/</guid><description>White-label agency pricing: calculate real margin after partner fees, PM, QA, revisions and client ownership before you resell.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Will AI Replace Marketing Agencies?</title><link>https://erikamarketing.com/insights/will-ai-replace-marketing-agencies/</link><guid isPermaLink="true">https://erikamarketing.com/insights/will-ai-replace-marketing-agencies/</guid><description>Will AI replace marketing agencies? Not as a category, but it is already replacing tasks, shifting pricing, and raising speed expectations.</description><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Agency Operational Risk Checklist</title><link>https://erikamarketing.com/insights/your-agency-probably-has-more-operational-risk-than-you-think/</link><guid isPermaLink="true">https://erikamarketing.com/insights/your-agency-probably-has-more-operational-risk-than-you-think/</guid><description>An agency operational risk checklist: single points of failure, concentration, handoffs, access, and a 20-minute monthly review that keeps exposures visible.</description><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Stop Using Your Inbox as a CRM</title><link>https://erikamarketing.com/insights/why-small-agencies-should-stop-using-their-inbox-as-a-crm/</link><guid isPermaLink="true">https://erikamarketing.com/insights/why-small-agencies-should-stop-using-their-inbox-as-a-crm/</guid><description>Why small agencies should stop using the inbox as a CRM - and the minimum pipeline stages, fields, and habits that replace it.</description><pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate></item></channel></rss>